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News

Ardbeg Distillery rolls back the years to celebrate all things ‘Peat & Love’ on Ardbeg Day

7 March 2018

Worldwide events coincide with the release of a Limited Edition bottling: the grooviest single malt to come out of the Ardbeg Distillery in decades

Each year, Ardbeg Day marks the end of Islay’s Festival of Music and Malt, Fèis Ìle, with a global celebration of the untamed spirit of Islay. Eagerly anticipated by Ardbeggians and smoky malt whisky enthusiasts the world over, this year will take them back in time for a celebration of all things ‘Peat & Love’.

This Ardbeg Day, which falls on Saturday, 2nd June 2018, the Islay distillery will be rolling back the years to the Ardbeg Village of the late 1960s.

Inspired by the alternative lifestyle and unorthodox spirit of a previous generation, Ardbeg will release this year’s celebratory Limited Edition, Ardbeg Grooves. This bottling has been matured in ex-wine casks which have been intensely charred to form heavy grooves in the surface of the wood. The result is a whisky aromatic with smoked spices, distant bonfires and chilli-seasoned meats.

Meanwhile, all across the world, Committee Members and lovers of smoky malt will be invited to don their flares, channel some ‘flower power’ and celebrate their passion for the peaty whisky they “dig” above all others.

Distillery Manager Mickey Heads said: “The Ardbeg Village of the 1960s was a very different place - a groovy wee community, with its own post office, billiards hall, two choirs and even a football team. These days the Ardbeg community is a worldwide one, and Ardbeg Day is the best way for us all to come together and raise a dram to the ultimate Islay single malt.”

Ardbeg Day 2018 - Main Image